Academic Research: Dr. Yossi Luzon

Dynamic Models for Budget Allocaion in digital Marketing

The research, which will last for two years, focuses on one of the most sought-after areas in the advertising world today: promoting campaigns on social networks. The goal of the research is to develop an efficient method for budgeting campaigns managed on social networks in order to achieve the desired level of exposure to each market segment of users and maximize the campaign's return on investment. The research is conducted in collaboration with Tel Aviv University.