I currently serve as a Research Fellow at the Technion Israel Institute of Technology and hold a leadership role in AI product development within Intuit's AI division. My academic background includes a Ph.D. in Software Management from the Guilford Glazer School of Business at Ben Gurion University. My research centers on the convergence of intelligent software products and services, including AI/ML-powered systems, Ethics, and Customer behavior. Utilizing quantitative methods, particularly through field experiments, I strive to address significant questions. My focus is on enhancing quality-preserving methodologies to enable customers to derive value from high-quality products. Additionally, my work aims to support companies in making informed decisions throughout the development of intelligent products. Prior to pursuing my doctorate, I obtained a BSc and an MSc in Software Engineering, along with an MA in Philosophy of Science. My professional experience includes substantial contributions to the software product/program management domain at major companies such as PayPal and NICE.